Certainly snow adds an etherial feeling to an image, emotionally it may be the most important element in a winter scene. I also find however that snow adds a great sense of texture to an image. In fact, it may even emphasize the other textures in a scene by breaking the image up into an almost pointalistic painting.
The soft, even lighting of a snowfall is critical as well, preventing areas from becoming too light or too dark. In the image below, I composed in layers and included some winter red berries to add color punch to the image. For me though it is the texture that turns me on most, something that when working with a two-dimensional medium really gets exciting.
The image was made with a Canon 5D camera mounted to a Canon 28-300mm L IS lens on a Gitzo tripod. I selected a focal length of 150mm and worked almost wide open and at 400 ISO to attain a shutter speed of 1/60 sec. (fast enough to stop the snow falling from being a blur).

(c) Paul Grecian – http://www.paulgrecianphoto.com
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